วันเสาร์ที่ 25 พฤษภาคม พ.ศ. 2556
Tumblr’s
popularity nowadays is getting more reputable. Found as a social network,
Tumblr is planned to be turned into a profitable company. Actually, turning
Tumblr into profitable company is such a daunting task for Yahoo, but the fact
says it’s far from the point.
On a blog post
written by Marissa Mayer, she said if the Yahoo’s deal for Tumblr with the
amount of $1.1 billion does not mean to screw it up. She’s talking about Tumblr
on her blog post, but if people are scrupulous, Mayer’s statement was only her
smart way to invert what she must be hoping Tumblr becomes for Yahoo: a threat
to its older, established, classified culture which has been short on
innovation, creativity and user-focused design for these long years.
On the other
hand, Tumblr itself will be far from getting screwed up since it gets used to
its new home under Yahoo. Tumblr is seemingly to have a bright future because
something likes a design lab and an already-functioned charter city under the
supervision of the Yahoo brand.
When Marissa
Mayer worked at Google and led all product management and design efforts, she
popularly relied on data about users’ behavior to inform her strategy choices
for Google’s products. At that time, some crews argued that her strategy of
choosing one shade of blue over another, made users fractionally more likely to
click was not really design.
Talking about
Yahoo-Tumblr deal, it is not about two technology companies linked up to share
both strengths. It’s more likely about two different ways of doing business
being pitted against each other to do a battle of meeting and boardrooms which
is now controlled by Mayer and her trusted deputies.
Whether the existing
Yahoo eventually will have to learn the Tumblr’s success as a part of the new
landscape of successful online properties, someone else (or Ms. Mayer) will
have a task to take Yahoo ever further than it’s now and strip the company down
to the studs in order to rebuild Yahoo for a new digital world.
