วันเสาร์ที่ 25 พฤษภาคม พ.ศ. 2556
It has been
around six years since the emersion of the smartphone revolution and whether we
realize it or not, we have been a part of the evolution itself. However,
sometimes we might think if ‘home’ is where the phone is. If we ever come to
this statement, we can be categorized as people who can be called as The
Immersives: keeping tabs on Facebook ‘friends’, checking e-mail, debating on
Twitter , snapping pictures of food to upload on to Instagram. It would be so
rare if any of us did not have at least one toe dipped in the stream.
We are all just “The
Immersives” sometime. You may see this since people keep doing to bury their
face in the small screen while walking, or take them in danger by blindly read
a message while driving. It seems like we cannot live without the phones as we
need a meal in every single day.
Immersives are
actually the targeted audience for Facebook home, a new version of the social
network’s application that was announced. ‘Home’ feature is the first page you see
when you pick up the phone. It is a major release that utters the extent to
which Facebook needs us to stay imersives to help it get its bottom line. The
major technological question is: Who is in control – our phones, or us?
Facebook is the
flag bearer of the prior stage. In a press event held last month, Facebook’s
CEO Mark Zuckeberg searched to position this ‘Home’ application as a
breakthrough for “us”. He revealed of Smartphones are designed around phone applications
not people. People have little control on any platform of what their phone
serves up for them whenever they pull it out of their pockets.
Facebook Home is
probably the first of what Wired’s Steven Levy has already coined as the super
application since it is always on, always current, and it appears as the first
thing you see whenever you access Facebook. The super applications come with an
easy way, if you are immersed in one thing more than others, let’s say we use
Facebook almost a quarter of our time using smartphones, then why should not
your phone give you the option to put that application on a virtual lining.
Facebook’s trick
for this valuable real estate is a slick move. Yup, advertisements are coming
but it comes as a bit of smartphone fatigue has already started to set in. It
ups the stake from an earlier game by Microsoft to open the lock screen to user
customization.
